Commercial Painting For Retail: Strategies For Maximizing Visual Merchandising

Commercial Painting For Retail: Strategies For Maximizing Visual Merchandising

There’s no denying it: A fresh coat of paint for your retail stores can make a huge difference in the feel of your shop. Choosing the right colour, finish, and even texture helps with your visual merchandising and can make window displays pop. A good paint job can lead to more customer engagement and sales. 

What do you need to know about commercial painting for a retail space? Here are our best strategies to make the most of your new paint: 

Colour Psychology and Visual Merchandising Strategy

How do you want people to feel when they enter your store? The colour you choose for the walls, display racks, and window display all impact how your customers feel. You may want to incorporate your brand colours into the walls, but this may not have the desired effect. 

One of the most effective visual merchandising strategies is to look at colour psychology before deciding. Some colours, like blue, inspire calm, while others make people want to spend as little time as possible in a given location. This is even more important than your online visual merchandising, which can often do well with a clean white background. 

Do a little research into how your colour choice impacts your customers before you spread it all over your retail spaces. 

Make Your Retail Stores Feel Bigger

Nobody wants to spend their time in a store that feels closed off, small, and crowded. Even a big space can benefit from lighter colours that make it feel open and airy. The best thing you can do for your visual merchandising displays is to think about what makes your room feel more inviting. Dark paint often has the opposite effect. 

Especially if your room is smaller than average, using light-coloured paints is one of the best visual merchandising techniques. If you decide that you definitely want to add a darker colour, think about your store layout and do an accent wall or two. 

Boost Sales With Visual Merchandising Efforts

It can be hard to build brand loyalty with your target audience if people are too distracted from what you actually sell. This often occurs when your physical retail space utilizes a lot of bright colours on the walls and on the displays. There is no great place for the eye to land, and everything competes for their gaze and attention. 

If you want to increase sales, consider painting your retail store a more neutral colour and allow store displays to draw customers in and create visual interest. This is an effective marketing strategy that might make it easier to plan your displays without clashing with wall colour. 

Trust Your Painting to the Pros

Business owners who want to enhance their brand’s image should know that painting is one of the easiest and most inexpensive ways to make a dramatic change to their store. Don’t trust your paint job to chance. Pinnacle Painting offers the services you need. Our commercial painters in Winnipeg are ready and waiting to help you pick the perfect colour!