How Colour Psychology Can Boost Your Business’s Success

How Colour Psychology Can Boost Your Business’s Success

Did you know that something as simple as the paint colours you choose for your business can determine your sales? And it doesn’t matter what type of product or service you sell! Colour psychology can improve your overall sales and boost your business’s success. It’s all about choosing the right paint colour. 


If you’re skeptical about what an investment in a fresh update for your walls could mean, this guide will convince you to spring for a new paint job. 

Colour Draws Customers In


How do your customers decide whether or not to come into your store or business? For the majority of customers, their experience with your building starts before they walk through the front door. Colours on the exterior of the building (or colours on the inside that they can see through the storefront windows) play a major role. 


Many people say that they won’t go inside if they do not immediately like the look and feel of the brand. 

Keep Them Coming Back


Once you do get customers through the door, you want to keep them there as long as possible. The longer they spend in your location, the more likely they are to make a purchase. Most customers will judge the quality of your product or service based on how they feel about your store’s design—including the colours you use. 


The right paint colour can keep them coming back for more. For example, blue and green are calming colours that can make your customers feel at ease. Soft yellows are bright, giving clients a feeling of happiness (though too much can be anxiety-provoking). Make sure that customers feel comfortable in your store if you want them to return at a future date. 

Bright Colours Boost Sales


Is your goal to make more sales this year? A fresh coat of paint might help you to do just that. A bright colour makes your customers feel a greater sense of urgency and infuses them with fresh energy to make a quick decision. They might feel like time is moving faster than usual and feel the increased pressure to make their purchase quickly. 


On the other hand, soothing colours such as blues and greens can make your customer feel calm, but they won’t feel and act with as much urgency. It might take them multiple visits to feel comfortable making a significant purchase as a result. Decide what type of feeling you want your clients to walk away from your store with before selecting a paint colour! 

Get Professional Painting Help


Of course, you also want to make sure that your paint job is done as skillfully as possible. To this end, you want to get professional painting help from Winnipeg painting companies. Pinnacle Painting has the experience and expertise you need to paint your business in the best light possible and boost your overall success. Give us a call today to set up a quote for your new paint job!